Exploring the multi-dimensional nature of price satisfaction in business to business suppliers' relationship performance

Amos Gyau and Simon A. Somogyi

jbm - Journal of Business Market Management, 2012, vol. 5, issue 1, 42-53

Abstract: Price satisfaction is an important factor which influences buyer seller relationships. The literature on industrial buyer seller relationships has provided only limited discussion of the concept of price satisfaction especially from the supplier's perspective. The aim of this paper is to provide a detailed analysis of the concept of price satisfaction from a supplier's point of view. We argue that like in consumer markets, industrial suppliers' satisfaction related to price is a higher order construct with many dimensions and that price satisfaction influences the industrial suppliers' relationship performance.

Keywords: price satisfaction; relationship performance; B2B; suppliers (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:fubjbm:58197

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