An integrated approach to customer value: A comprehensive-practical approach

Nataša Golik Klanac

jbm - Journal of Business Market Management, 2013, vol. 6, issue 1, 22-37

Abstract: The paper presents a comprehensive and practical approach to studying value from the customer point of view i.e. customer value (CV). It builds on three approaches to CV: the benefit-sacrifice, the means-end and the experiential. The developed integrated approach presents a more complete view on CV and its components than current approaches, offering a more meaningful guidance for marketing management activities.

Keywords: customer value; integrated approach; benefit-sacrifice; means-end; experiential approach (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:zbw:fubjbm:76796

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