User-Generated Content & Data

Georg Widschwendter

Marketing Review St.Gallen, 2016, vol. 33, issue 6, 62-69

Abstract: Balancing efficiency and effectives in one-to-one marketing is complex but achievable with the right audience-targeting data capabilities and scalable personalised messaging. While advertisers face headwinds with industry limitations, new solutions are emerging.

Date: 2016
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