Video: The New Rules of Communication

Christian Mossner and Dennis Herhausen

Marketing Review St.Gallen, 2017, vol. 34, issue 2, 36-44

Abstract: Although video communication offers the potential to engage with employees and consumers, many established firms adopt video as a new communication medium quite slowly and with little enthusiasm. Based on our experience with leading national and international firms, we introduce a four step approach to help companies in adopting a video communication strategy, summarize the main obstacles that firms typically face, and provide recommendations on how to overcome these obstacles.

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:275902

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