Sketching the Future of Mobility with Visualizations

Nicola Schweitzer

Marketing Review St.Gallen, 2017, vol. 34, issue 3, 20-29

Abstract: When conducting foresight research on disruptive innovations, visualizations are a powerful tool to generate customer insights, communicate findings and buy-in internal stakeholders. This paper demonstrates the successful application of visualizations in a consumer-centric foresight study on the future of self-driving cars.

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:275910

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