Multisensory Brand Experiences in Digital Media

Thomas Heinrich Musiolik, Kasun Karunanayaka and Adrian David Cheok

Marketing Review St.Gallen, 2019, vol. 36, issue 1, 52-57

Abstract: Sensations based on touch, taste, and smell can add new dimensions to the digital experience. This article discusses why a multisensory approach will in future be necessary for marketing brands in digital media and provides a short overview of the multisensory processing of the brain and the latest trends in multisensory technologies.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:276024

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