Hybrid Business Platforms – Marketplaces of the Future

Maximilian Böger, Christoph H. Wecht and Céline Stalder

Marketing Review St.Gallen, 2019, vol. 36, issue 2, 38-44

Abstract: The aim of this research report is to evaluate the potential of the new phenomenon of hybrid business platforms. Currently there is a development from fully digital platforms to "hybrid" platforms that are characterized by featuring digital and analog ingredients at the same time. Even more interestingly, new start-ups built around this hybrid value creation can be observed. Out of many examples of this kind, we highlight two – Jingle and b8ta.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:276030

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