What Drives B-to-B Customers' Adoption of Smart Product-Service Systems?

Eva Kropp and Dirk Totzek

Marketing Review St.Gallen, 2020, vol. 37, issue 1, 12-18

Abstract: The Internet of Things is associated with a high revenue potential. However, its implementation and associated smart product-service offerings are still in the early stages. This article identifies the key adoption drivers and barriers on the part of B-to-B customers and highlights the strong influence of external pressure on the adoption of smart product-service systems.

Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.econstor.eu/bitstream/10419/276068/1/MRSG_2020_1_12-18.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:276068

Access Statistics for this article

Marketing Review St.Gallen is currently edited by Sven Reinecke, Thomas Bieger, Johanna Gollnhofer, Dennis Herhausen, Andreas Herrmann, Christian Hildebrand, Thomas Rudolph, Christian Schmitz, Marcus Schögel, Torsten Tomczak, Dirk Zupancic, Christian Belz, Heinz Weinhold-Stünzi

More articles in Marketing Review St.Gallen from Universität St.Gallen, Institut für Marketing und Customer Insight
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics ().