Looking for Prophets? The Trend Receiver Approach

Jan-Diederich Lüken

Marketing Review St.Gallen, 2020, vol. 37, issue 3, 32-37

Abstract: Customer foresight strives to determine future consumer wants. One method of customer foresight is the so-called trend receiver approach. Experts who are judged as able to anticipate trends at an early stage are interviewed in a targeted and methodically guided manner. This article analyses the ambitions, prospects and restrictions of the trend receiver approach and how it can contribute to foreseeing future developments.

Date: 2020
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.econstor.eu/bitstream/10419/276087/1/MRSG_2020_3_32-37.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:276087

Access Statistics for this article

Marketing Review St.Gallen is currently edited by Sven Reinecke, Thomas Bieger, Johanna Gollnhofer, Dennis Herhausen, Andreas Herrmann, Christian Hildebrand, Thomas Rudolph, Christian Schmitz, Marcus Schögel, Torsten Tomczak, Dirk Zupancic, Christian Belz, Heinz Weinhold-Stünzi

More articles in Marketing Review St.Gallen from Universität St.Gallen, Institut für Marketing und Customer Insight
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics ().