The Sustainable Marketing Canvas - A New Decision-Making Tool

Nikolina Fuduric

Marketing Review St.Gallen, 2020, vol. 37, issue 4, 50-57

Abstract: In many industries there is a growing interest for sustainable marketing strategies. The solutions available today are fragmented and not scalable. To remedy this, the Sustainable Marketing Canvas (SMC) is introduced as a comprehensive tool for developing sustainable strategies. The German outdoor brand VAUDE is presented as a best-practice case study.

Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.econstor.eu/bitstream/10419/276099/1/MRSG_2020_4_50-57.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:276099

Access Statistics for this article

Marketing Review St.Gallen is currently edited by Sven Reinecke, Thomas Bieger, Johanna Gollnhofer, Dennis Herhausen, Andreas Herrmann, Christian Hildebrand, Thomas Rudolph, Christian Schmitz, Marcus Schögel, Torsten Tomczak, Dirk Zupancic, Christian Belz, Heinz Weinhold-Stünzi

More articles in Marketing Review St.Gallen from Universität St.Gallen, Institut für Marketing und Customer Insight
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics ().