Automated Product Suggestions with Needs-based ConƖgurators

Johanna Hasenmaile-Aspin and Philipp Scharfenberger

Marketing Review St.Gallen, 2020, vol. 37, issue 5, 34-41

Abstract: Increasingly complex product portfolios make it more relevant than ever to match the right product to the right consumer. We show how needs­-based configurators help to optimize consumer's choice processes by providing automated individualized product suggestions.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:276107

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