The Art of War & Sales: Is Sales the Next Frontier for the Bots?

Samuel van Deth

Marketing Review St.Gallen, 2020, vol. 37, issue 5, 58-61

Abstract: Aspiring sales representatives sometimes get the advice to study Sun Tzu's book The Art of War. The connection with sales is easy to make. Strategy, battles, attack, defend, intelligence. The sales arsenal uses similar terminology. Sales is about winning over the other side, just like in war. It is not strange sales is still perceived in a bad daylight, in part fueled by popular culture in sales movies like Glengarry Glen Ross, Jerry Maguire and Boiler Room.

Date: 2020
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