A Manager's Toolbox for Consumer-Centric Food Packaging

Eva Marckhgott and Bernadette Kamleitner

Marketing Review St.Gallen, 2021, vol. 38, issue 3, 24-33

Abstract: At the point of sale, packaging is often one of the few means for companies to answer implicit questions that (potential) consumers might have before buying food products. This paper provides a novel toolbox that supports companies in designing consumer-centric packaging that assists consumers in their purchase decisions.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:276140

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