Engineering Power Attributions in Conversational Agents - The Unexplored Impact of Vocal Vibrato and Vocal Tract Length

Fotis Efthymiou

Marketing Review St.Gallen, 2021, vol. 38, issue 4, 26-31

Abstract: This work provides evidence for designing perceived power-related personality traits of conversational agents based on vocal features. The vocal vibrato and the vocal tract length of a female and a male humanlike voice, respectively, were systematically manipulated to derive recommendations for voice engineering.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:276149

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