Strategy Design in a Digital Ecosystem The Ecosystem Growth and Collaboration (EGC) Model

Jan-Frederik Engelhardt and Sebastian Badde

Marketing Review St.Gallen, 2021, vol. 38, issue 5, 60-68

Abstract: There is rising concern among executives to align their strategy to the increasingly digital and connected business environment – what is termed the 'digital ecosystem'. This article offers a framework – the Ecosystem Growth and Collaboration (EGC) model – to understand and integrate digital ecosystem mechanisms into a corporate strategy. These growth and collaboration mechanisms form the basis to decide where, in which role, and how to play in the digital cosmos.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:276161

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