Behavioral Return Interventions - How Behavioral Science Helps Prevent Returns in E-Commerce

Thilo Pfrang and Philipp Spreer

Marketing Review St.Gallen, 2022, vol. 39, issue 4, 24-33

Abstract: From the customer, company, and sustainability perspectives, it is agreed that e-commerce returns should be avoided. However, practical approaches to preventing returns are lacking. A large-scale experiment in four European countries now shows that behavioral design interventions ("nudging") can prevent millions of returns.

Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.econstor.eu/bitstream/10419/276196/1/MRSG_2022_4_24-33.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:276196

Access Statistics for this article

Marketing Review St.Gallen is currently edited by Sven Reinecke, Thomas Bieger, Johanna Gollnhofer, Dennis Herhausen, Andreas Herrmann, Christian Hildebrand, Thomas Rudolph, Christian Schmitz, Marcus Schögel, Torsten Tomczak, Dirk Zupancic, Christian Belz, Heinz Weinhold-Stünzi

More articles in Marketing Review St.Gallen from Universität St.Gallen, Institut für Marketing und Customer Insight
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics (econstor@zbw-workspace.eu).