Affordable Luxury Sport Cars in Germany – Investigating the Determinants of Customer Experience

Philipp Schierle, Yuksel Ekinci, Marco Schmäh and Christina Weidemann

Marketing Review St.Gallen, 2022, vol. 39, issue 5, 62-69

Abstract: This study investigates factors affecting the customer experience when buying affordable luxury sports cars in Germany. The findings contribute to the current knowledge by identifying differences between first-time and experienced buyers and mapping out two different customer experience journeys.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:276207

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