Sales Transformation – Quo Vadis, B2B Sales?

Marco Schmäh, Manuel Kern and Oliver Götz

Marketing Review St.Gallen, 2023, vol. 40, issue 2, 64-70

Abstract: After almost two years of the COVID-19 pandemic, general opinion holds that it has boosted digitalization and turned sales upside down. This article explores whether this is true – and what it means for the future of B2B sales.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:283921

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