Who Would Subscribe for a Car? - The Influence of Car Ownership, Environmental Consciousness, Age, and Place of Living

Marvin Greifenstein, Felix Schakols, David Finken and Reto Hofstetter

Marketing Review St.Gallen, 2023, vol. 40, issue 4, 42-49

Abstract: This paper investigates the perceived trustworthiness and convenience of car subscriptions in Switzerland. Evidence has been found that age, car ownership and environmental consciousness of the respondents have a statistically significant impact on trust and perceived convenience while the place of living shows no effect.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:299827

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