Digital Due Diligence - Assessment of Digital Growth Potentials

Anja Konhäuser, Stefan Sambol, Toni Stark and Alexander Hahn

Marketing Review St.Gallen, 2023, vol. 40, issue 4, 66-73

Abstract: Digital markets are based on other mechanisms than classic markets. Due diligence analyses the present position and future potential of a business. This research aims to develop a conceptual framework of relevant dimensions that encompasses digital due diligence. Haniel's acquisition of the startup Emma is used to illustrate the practical application of this framework.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:299830

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