How many tourists next weekend? Conceptualizing AI-based forecasts for visitor management in tourism

Robert Keller, Stefan Neubig, Dominik Rebholz and Dirk Schmücker

Marketing Review St.Gallen, 2024, vol. 41, issue 4, 14-21

Abstract: The paper presents five motivations for implementing visitor counts and forecasts in tourism destinations, with visitor management being the prevalent one. The authors conceptualize different forecasting methods based on available data sources and give concrete recommendations for destination managers.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:320337

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