Driving sustainability with price management: Innovative approaches to business model transformation

Lukas Schnabl and Anna-Karina Schmitz

Marketing Review St.Gallen, 2024, vol. 41, issue 5, 58-65

Abstract: Managers currently face the challenge of transforming their business model towards sustainability. This paper investigates how different price management approaches can enhance corporate sustainability performance. The proposed framework provides insights for managers seeking to integrate sustainability into their business model through price management.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:328065

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