Toward a digital empathy framework: Evaluating user experience research methods

Jan Joosten, Alexander Hahn, Katharina Klug, Florian Riedmüller and Dirk Totzek

Marketing Review St.Gallen, 2024, vol. 41, issue 5, 80-87

Abstract: New technologies require aesthetic and hedonic user experience (UX) design to remain competitive. For guidance, a conceptual digital empathy framework explains and recommends individual UX research methods. The digital empathy framework is supported by two case studies of triangulated UX research methods - facial coding, eye tracking, and surveys - that provide valuable complementary insights.

Date: 2024
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