Product-market fit of healthtech innovation: Methods, challenges, and good practice

Jens Haarmann and Manuel Holler

Marketing Review St.Gallen, 2024, vol. 41, issue 6, 28-35

Abstract: This study consolidates findings from 14 case studies on how to objectively evaluate product-market fit for HealthTech product projects in the fields of digital health and medical devices. It discusses application challenges and underscores the necessity of early problem-solution fit analysis to validate product positioning and market potential.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:330509

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