Patient-centric innovation: A roadmap to transforming healthcare systems

Marzena Nieroda, Catalina Cernica and Vernon Bainton

Marketing Review St.Gallen, 2024, vol. 41, issue 6, 36-45

Abstract: Healthcare demand for personalized services drives digital transformation. Providers are innovating care pathways through mergers but face high failure rates. Two case studies show how a holistic focus on the individual wellbeing journey and interdisciplinary collaboration enable value recognition and co-creation for patient-centric care.

Date: 2024
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