Are rural residents the real e-mobility pioneers? Adoption and willingness to pay for e-mobility in Switzerlands urban and rural areas

Felix Schakols, Peter Giger, Marvin Greifenstein and Reto Hofstetter

Marketing Review St.Gallen, 2025, vol. 42, issue 1, 20-30

Abstract: This study investigates the differences in e-mobility between urban and rural areas in Switzerland. A survey of 1,037 residents in Switzerland shows that rural areas favor e-mobility more, despite urban areas being more environmentally conscious. Rural residents prefer e-bikes and cars, while urban residents rely on public transport. These differences suggest the need for tailored e-mobility strategies.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:333875

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