Sales promotion for Latin American products

Christian Wilhelms

Intereconomics – Review of European Economic Policy (1966 - 1988), 1975, vol. 10, issue 1, 14-19

Abstract: After the United States Western Europe is Latin America’s biggest export market — a market full of opportunities and yet fraught with many difficulties. Sales chances here for Latin America are determined partly by the kind of products It can offer and partly by its marketing operations. It is proposed in the following to begin with an outline of the present sales situation and future prospects on the German market — by far the most important for Latin American products in Europe.

Keywords: Export; Promotion (search for similar items in EconPapers)
Date: 1975
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:inteco:139135

DOI: 10.1007/BF02929411

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