Malaysian E Commerce Journal (MECJ)

2017 - 2023

Current editor(s): Associate Prof. Dr. Xiao-Guang Yue

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Volume 8, issue 2, 2023

FACTORS INFLUENCING ONLINE MOBILE LENDING ADOPTION BY SMES IN CAMEROON: A QUANTITATIVE STUDY pp. 51-56

Hafsatou Nawal Loua

FINANCIAL BEHAVIOR OF FOREIGN EXCHANGE MARKET RETAIL TRADERS: A STUDY IN LAGUNA pp. 57-61

Pee-Jay J. Ortega

GAMIFICATION IN FASHION RETAIL: ASSESSING CONTRIBUTIONS TO CUSTOMER LOYALTY, RETENTION AND BRAND RECALL IN THE SOUTH AFRICAN MARKET pp. 62-67

Roland Goldberg

THE NEXUS OF AUDIT QUALITY AND FINANCIAL PERFORMANCE OF MANUFACTURING FIRMS IN NIGERIA pp. 68-74

Adeniyi Joshua

EXPLORING THE IMPACT OF DIGITAL MARKETING ON CUSTOMER BEHAVIOR: A QUANTITATIVE STUDY FOR ONLINE RETAILERS pp. 75-79

Jeziel Charlote M. Belen

DOES M-SERVICESCAPE INFLUENCE REPURCHASE INTENTIONS IN MOBILE BRANDED OTAs pp. 80-87

Doret van der Merwe

Volume 8, issue 1, 2023

EXPLORING CONSUMER PREFERENCES: THE SIGNIFICANCE OF PERSONALIZATION IN E-COMMERCE pp. 01-07

Ahanaf Tahmid Abtahi

IMPACT OF THE ELECTRONIC MONEY REVOLUTION: ANALYSIS OF CHANGES IN CONSUMER FINANCIAL BEHAVIOR IN DIGITAL SHOPPING TRENDS pp. 08-11

Girang Permata Gusti

INCREASING THE NUMBER OF QRIS MERCHANTS AND THE CHALLENGE OF LOW TRANSACTIONS: ANALYSIS OF CONSUMER FINANCIAL BEHAVIOR IN ADOPTING QR PAYMENTS IN INDONESIA pp. 12-16

Girang Permata Gusti

ANALYSIS OF INDONESIAN CITIZENS’ FINANCIAL BEHAVIOR IN ONLINESHOPPING: A STUDY OF AVERAGE EXPENDITURES AND INFLUENCE FACTORS pp. 17-22

Girang Permata Gusti

UTILISING ARTIFICIAL INTELLIGENCE- PROSPECTS AND OBSTACLES FOR MODERN BUSINESSES pp. 23-28

Mubashshir Bin Mahbub

EXAMINING THE IMPACT OF CULTURAL VALUES AND TECHNOLOGY OF E-COMMERCE ON CONSUMERS’ PURCHASE BEHAVIOR IN BRUNEI DARUSSALAM pp. 29-35

Frah Rukhsar Khan

DRIVING GREEN: ASSESSING THE PURCHASING INTENTIONS OF SOUTH AFRICAN CONSUMERS TOWARD ELECTRIC VEHICLE ADOPTION pp. 36-39

Thulani M. Mashaba

OPTIMAL INVESTMENT PORTFOLIO WITH TRANSACTION LOT: DOES PRICE MATTER pp. 40-45

Ezra Putranda Setiawan

EXPLORING FACTORS INFLUENCING ONLINE MOBILE LOAN ADOPTION IN CAMEROON: A QUALITATIVE ANALYSIS OF SMES UNDER FINANCIAL REGULATORY MODERATION pp. 46-50

Hafsatou Nawal Loua

Volume 7, issue 2, 2023

RESEARCH ON THE OPTIMIZATION OF COLLEGE SECOND-HAND TRADING PLATFORM IN THE BACKGROUND OF GENERATION Z pp. 58-61

Linjie Feng, Binbin Hong and Shunyuan Lu

OPERATIONAL PRACTICES OF MICROFINANCE: EVIDENCE FROM THE PHILIPPINES pp. 62-67

Aireen A. Eseo

THE PREFERRED RETAIL FORMAT OF MILLENNIALS IN SOUTH AFRICA pp. 68-74

Roland Goldberg and Johan Gouws

DIGITAL MARKETING STRATEGIES TO INCREASE BRAND AWARENESS pp. 75-78

Hilda, Girang Permata Gusti and Yulia

UTILIZING SOCIAL MEDIA IN DIGITAL MARKETING: TIPS AND TRICKS pp. 79-82

Hilda and Girang Permata Gusti

EXPLORING THE MEDIATING EFFECT OF CONSUMERS’ BEHAVIORAL INTENTION TO SHOP ONLINE IN THE RELATIONSHIP BETWEEN FACILITATING CONDITIONS AND ONLINE SHOPPING IN DEVELOPING NATIONS EMPIRICAL EVIDENCE FROM UGANDA’S E-COMMERCE SECTOR pp. 83-89

Najeeb Abbas Al Sammarraie, Namakula Sarah Jannat and Faisal Mubuke

CUSTOMER BEHAVIOR ANALYSIS THROUGH DATA ANALYTICS IN THE BANGLADESHI RETAIL INDUSTRY pp. 90-96

Fardin Aziz, Tausif Al Haque, Maria Bentha Hossain, Abdur Rahman and Saleh Ahmed Jalal Siam

ADOPTION OF ELECTRONIC PAYMENT MODE AMONG CONSUMERS OF SELECTED MEDIUM ENTERPRISES IN THE THIRD DISTRICT OF LAGUNA pp. 97-104

Alvin E. Enverga and Arthur B. Almario

ADOPTION OF ACCOUNTING INFORMATION SYSTEM SOFTWARE BY THE SMALL AND MEDIUM ENTERPRISES AT SANTA CRUZ, LAGUNA pp. 105-122

Karla Pamela N Mangaba, Beverly Ann T Alesna, Georgelie G Franco, Manuela Angela F Manalo and Rose Ann R Porcopio

THE INFLUENCE OF CONTEXTUAL FACTORS OF MANAGEMENT ACCOUNTING PRACTICES: EVIDENCE FROM SME’S IN THE PHILIPPINES pp. 123-127

Joseph Alfred M. Reyroso and Venus C. Ibarra

Volume 7, issue 1, 2023

THE EFFECTS OF GUERRILLA MARKETING IN SMALL AND MEDIUM-SIZED ENTERPRISES IN METRO MANILA, PHILIPPINES pp. 01-08

Stephen Rafael U. Marasigan, Jasper F. Navarro, Patricia M. Palanca and Earl E. Pantoja

EXPLORING PLACE MARKETING STRATEGIES OF SHOPPING CENTRES IN SOUTH AFRICA pp. 09-14

Roland Goldberg

FACEBOOK AS A DIGITAL MARKETING PLATFORM USED BY THE PRIVATE HIGHER EDUCATION INSTITUTIONS (HEIs) IN LAGUNA, PHILIPPINES pp. 15-20

Deobela F. Fortes and Adoree A. Ramos

A STUDY ON THE EFFECT OF CUSTOMER’S SATISFACTION TOWARDS CUSTOMERS LOYALTY AMONG MOBILE TELECOMMUNICATION PROVIDERS IN KUALA LUMPUR pp. 21-25

Masri Abdul Lasi, Tan Cheng Man and Nurun Najah

QUALITY OF ONLINE BANKING SERVICES IN SCHEDULED COMMERCIAL BANKS – A STUDY IN CHIKAMAGALURU DISTRICT pp. 26-31

Dr. Rajith Kumar H.B.

ELECTRONIC COMMERCE AND SUSTAINABILITY OF SMES IN ANAMBRA STATE pp. 32-41

Ekene Ezinwa Nwankwo, Chinwe Chinazo Okoye, Daniel Ogochukwu Nwankwo, Njideka Maryann Okeke and Solomon Uchechukwu Eze

IMPACT OF DIGITAL FINANCE ON TECHNOLOGICAL EFFICIENCY OF CREATIVE ENTERPRISES: EVIDENCE FROM CHINESE CAPITAL MARKET pp. 42-45

Xiao Hu and Zhenghua Deng

FACING SECURITY CHALLENGES IN DIGITAL MARKETING AND HOW TO OVERCOME THEM pp. 46-49

Hilda and Girang Permata Gusti

DIGITAL COMMERCE TRANSFORMATION: A STUDY ON THE IMPACT OF E-MONEY, E-WALLET, AND E-COMMERCE USE ON CONSUMER AND FINANCIAL BEHAVIOR pp. 50-53

Girang Permata Gusti and Hilda

THE POTENTIAL USE OF QUICK RESPONSE (QR) CODES IN MOBILE BANKING: AN ANALYSIS OF IMPLEMENTATION AND ITS IMPACT ON USER EXPERIENCE pp. 54-57

Girang Permata Gusti and Hilda

Volume 6, issue 2, 2022

EFFECTS OF SELECTED MACROECONOMIC VARIABLES ON STOCK MARKET PERFORMANCE IN NIGERIA pp. 54-58

Augustine O. Jacob, Saviour S. Udo and Ferdinand I. Odey

TO PLAY OR NOT TO PLAY: THE USE OF GAMIFICATION IN THE FASHION RETAIL INDUSTRY pp. 59-63

Roland Goldberg and Valeska Nel

THE INFLUENCE OF REFERENCE GROUPS ON THE BUYING BEHAVIOUR OF SINGLETONS pp. 64-68

Roland Goldberg and Liani Groenewald

ANALYSIS OF THE UTILIZATION OF DIGITAL TECHNOLOGY FOR MSMES IN THE CITY OF PONTIANAK – INDONESIA pp. 69-71

Hilda, Yulia and Girang Permata Gusti

THE INFLUENCE OF VIDEO TUTORIAL LEARNING MEDIA ON IMPROVING FINANCIAL LITERACY KNOWLEDGE: A STUDY FOR E-COMMERCE USER STUDENTS pp. 72-75

Muhammad Zaini, Rudi Triadi Yuliarto, Girang Permata Gusti and Yudis Agustira

DEVELOPMENT OF MEASUREMENT SCALE FOR PERSONALIZED RECOMMENDED PRODUCT ACCEPTANCE (PRPA-SCALE) pp. 76-85

Ampadu Seth, Yuanchun Jiang, Samuel Adu Gyamfi, Debrah Emmanuel and Eric Amankwa

STUDY OF MAJOR CHALLENGES IN ONLINE EDUCATION IN MYSORE TALUK DURING COVID PANDEMIC pp. 86-88

Rajith Kumar H. B and Manoj. S

IMPACTS OF THE PUBLIC PROCUREMENT ACT 2007 ON THE PROCUREMENT OF PUBLIC PROJECTS IN NIGERIAN TERTIARY INSTITUTIONS pp. 89-95

Chiedu Okwudili Maduekeh and Ifeoma Nancy Obinwa

MANIPULATION AS A MARKETING STRATEGY: A CRITICAL DISCOURSE ANALYSIS OF BILLBOARDS IN GHANA pp. 96-100

Joyce Coleman and Elisabeth Sekyi-Whyte

Volume 6, issue 1, 2022

UNDERSTANDING GROUP DYNAMICS: THEORIES, PRACTICES, AND FUTURE DIRECTIONS pp. 01-08

Amir Khushk, Zhang Zengtian, Yang Hui and Cynthia Atamba

COMMERCIAL BANK FINANCING AND DEVELOPMENT OF CROP PRODUCTION IN NIGERIA pp. 09-13

Kamilu Adio Saka and Kehinde Banjo Aladelusi

THE DEVELOPMENT PROSPECT OF RETAIL VIRTUAL STORE pp. 14-16

Patrick Siegfried and Zhu Quankun

ANALYSIS OF THE UTILIZATION OF DIGITAL TECHNOLOGY FOR MSMES IN THE CITY OF PONTIANAK – INDONESIA pp. 17-19

Hilda, Yulia and Girang Permata Gusti

FEASIBILITY STUDY ON LIVESTREAMS SELLING OF AGRICULTURAL PRODUCTS ON TIK TOK PLATFORM — A CASE STUDY OF YINGKOU CITY IN LIAONING PROVINCE pp. 20-23

Ying Ying

THE INFLUENCE OF REFERENCE GROUPS ON MILLENNIALS’ SOCIAL COMMERCE BUYING BEHAVIOUR pp. 24-28

Roland Goldberg and Angela Kotze

SUSTAINABLE STRATEGIC MANAGEMENT FOR ONLINE PLATFORMS IN HIGHER EDUCATION: PRACTICES AND CHALLENGES pp. 29-35

Ramakrishnan Vivek

INNOVATIVE RELATIONSHIP MARKETING AND SERVICE QUALITY TOWARD COMPETITIVE ADVANTAGE AMONG GHANAIAN BANKS pp. 36-43

George Kankam

THE EFFECT OF SOCIAL INFLUENCE AND INTERPERSONAL IDENTIFICATION ON THE RELATIONSHIP BETWEEN PERSONALITY AND PERFORMANCE OF AGENTS IN THE MULTILEVEL MARKETING (MLM) INDUSTRY pp. 44-53

Shaierah Gulabdin, Toh Pei Sung, Stephen Laison Sondoh and Faerozh Madli