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The Development Of Corak Insang Weaving Craft Creative Economy In Pontianak City

Metasari Kartika (), Husna Amalya Melati and Yudithya Ratih
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Metasari Kartika: Faculty of Economic and Business of Tanjungpura University
Husna Amalya Melati: Faculty of Teacher Training and Education of Tanjungpura University
Yudithya Ratih: Faculty of Engineering, Architecture Program, Polytechnic of Pontianak

Malaysian E Commerce Journal (MECJ), 2019, vol. 3, issue 2, 27-29

Abstract: The main purpose of Regional Featured Product Development Program of Corak Insang Weaving Craft in Pontianak City is to make corak insang weaving craft as regional featured product and becomes a potential subsector creative economy in Pontianak City. This program is in sync with two non-governmental groups (Kelompok Swadaya Masyarakat, abbreviated as KSM) located in Khatulistiwa street, Sambas Jaya alley, Batulayang village, Pontianak City which are KSM Mekar II and KSM Pucuk Rebung. The economic problem faced by those partners are in verifying product and marketing. Both groups have economic potency because craftsman location is the only weaving area in Pontianak City, many costumers/guests visit, both domestic and international tourists, and many agencies, both private and governmental, have given training or support to the craftsman. Thus, a development strategy of corak insang weaving craft using quadruple helix is needed. The result of this program is the creation of derivative product of corak insang weaving, social media account to advertise the product online, and the improvement of partner’s knowledge and skill.

Keywords: Entrepreneurship; Entrepreneurial intention; information-related business (search for similar items in EconPapers)
Date: 2019
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DOI: 10.26480/mecj.02.2019.27.29

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