Impact Of Customer Satisfaction And Attitude Towards Insurance Company

Muhammad Sarma (), Khadija Younas, Ali Raza, Allena Razzaq and Umair Younas
Additional contact information
Muhammad Sarma: Master of Business Administration Department, University of Agriculture, Faisalabad Sub-Campus Burewala-Vehari, Pakistan
Khadija Younas: Master of Business Administration Department, University of Agriculture, Faisalabad Sub-Campus Burewala-Vehari, Pakistan
Ali Raza: Master of Business Administration Department, University of Agriculture, Faisalabad Sub-Campus Burewala-Vehari, Pakistan
Allena Razzaq: Master of Business Administration Department, University of Agriculture, Faisalabad Sub-Campus Burewala-Vehari, Pakistan
Umair Younas: Master of Business Administration Department, University of Agriculture, Faisalabad Sub-Campus Burewala-Vehari, Pakistan

Malaysian E Commerce Journal (MECJ), 2020, vol. 4, issue 1, 9-14

Abstract: The purpose of this study was to inspect the effect of customer satisfaction and customer attitude towards the investment in Insurance Companies. After the data was collected, SPSS 2.0 version were used to measure the data. Correctness of data entry was checked. Descriptive and percentage techniques are used for data analysis. Chi square and cross tabulation analysis are used to assess both relationships and effects as per the hypotheses of the study. The data which was collected through survey. About 120 Questionnaire were distributed in Burewala area, from which 103 questionnaire were received back. The limitations connected with analysis area unit acknowledged. There must to be more study on this subject to know the connection between these factors and their impact on one another. This analysis was on little scale, the sample size was also little. So, the study should conducted on large scale area along with larger sample size. This study is very helpful to see the effect of customer satisfaction toward insurance sector. Policies makers should developed the strategies for also those person whose income level is low. The originality in this research was the specific area. This research applied in Burewala area. Because in this area the research with these variable are not applied before.

Keywords: Customer Satisfaction; Customer Mood; Insurance Company. (search for similar items in EconPapers)
Date: 2020
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://myecommerecejournal.com/download/2060/ (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zib:zbmecj:v:4:y:2020:i:1:p:9-14

DOI: 10.26480/mecj.01.2020.09.14

Access Statistics for this article

Malaysian E Commerce Journal (MECJ) is currently edited by Associate Prof. Dr. Xiao-Guang Yue

More articles in Malaysian E Commerce Journal (MECJ) from Zibeline International Publishing
Bibliographic data for series maintained by Zibeline International Publishing ( this e-mail address is bad, please contact ).