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Patrick Siegfried () and Zhu Quankun
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Patrick Siegfried: ISM International School of Management GmbH-Gemeinnützige Gesellschaft, Frankfurt, Germany
Zhu Quankun: Mechanical Engineering Faculty, Institute of Technology, MATE Hungarian University of Agriculture and Life Science, Gödöllő, 2100, Hungary

Malaysian E Commerce Journal (MECJ), 2022, vol. 6, issue 1, 14-16

Abstract: In recent years, the retail virtual store has become the main trend in social services. More and more people tend to shop in retail virtual stores. With the development of 3D virtual reality, this trend is getting stronger and stronger. Therefore, the development prospect of virtual retail stores has attracted much attention. This paper examines the impact of companies’ and users’ popularization of helmet gadgets on in-store traffic and analyzes how virtual reality (VR) could enhance the customer experience throughout the shopping trip. A qualitative research design has been used, which also included conversations with both professionals and consumers. Moreover, this paper seeks to break new ground by attempting to use the current literature to help predict future directions and trends for online shopping.

Keywords: Retail; Virtual reality; Virtual store (search for similar items in EconPapers)
Date: 2022
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DOI: 10.26480/mecj.01.2022.14.16

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