DIGITAL MARKETING STRATEGIES TO INCREASE BRAND AWARENESS

Hilda (), Girang Permata Gusti and Yulia
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Hilda: Universitas Tanjungpura (UNTAN), Pontianak, Indonesia
Girang Permata Gusti: Universitas Tanjungpura (UNTAN), Pontianak, Indonesia
Yulia: Universitas Bina Sarana Informatika (UBSI) Kampus Pontianak, Indonesia.

Malaysian E Commerce Journal (MECJ), 2023, vol. 7, issue 2, 75-78

Abstract: This research aims to understand the influence of digital marketing on consumer behavior and increase brand awareness in the context of modern business. The research method used is a quantitative descriptive analysis using secondary data from the 2021 E-Commerce Survey conducted by the Indonesia Central Statistics Agency (BPS). The research results show that around 63.52 percent of e-commerce business actors have used internet services for digital marketing, with the benefits of reaching a wider market and marketing cost-effectiveness. However, there are still challenges related to the lack of training in digital marketing. The use of the Internet has also helped increase supply chain efficiency in the production process and facilitate internal company communication.

Keywords: Digital marketing; brand awareness; e-commerce; internet services; marketing training; marketing strategy; supply chain efficiency. (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:zib:zbmecj:v:7:y:2023:i:2:p:75-78

DOI: 10.26480/mecj.02.2023.75.78

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