ADOPTION OF ELECTRONIC PAYMENT MODE AMONG CONSUMERS OF SELECTED MEDIUM ENTERPRISES IN THE THIRD DISTRICT OF LAGUNA

Alvin E. Enverga () and Arthur B. Almario
Additional contact information
Alvin E. Enverga: Pamantasan Ng Lungsod Ng San Pablo
Arthur B. Almario: Pamantasan Ng Lungsod Ng San Pablo

Malaysian E Commerce Journal (MECJ), 2023, vol. 7, issue 2, 97-104

Abstract: The study was carried out to ascertain the parameters influencing the use of electronic payment mechanisms to selected medium enterprises in Laguna. Descriptive – survey research method was employed in the study. A researcher-made questionnaire was used to collect the data and information needed for this investigation. The study’s participants include 374 consumers of selected medium enterprises who previously used electronic payment methods. Frequency, percentage, mean, Kruskal Wallis t-test, and effect size were the statistical methods employed. According to the findings of the study, the majority of the respondents were young and highly educated. Surprisingly, consumers were enthusiastic about utilising electronic payment methods. Consumers, on the other hand, perceived technological impediments to using electronic payment systems. Furthermore, there is a significant test of difference in perceptions of electronic payment acceptance based on age and educational attainment among medium-sized business consumers in in the third district of Laguna. Similarly, the study discovered that age is a significant factor that determines customers’ perceptions of barriers to adopting electronic payment in terms of technology in the third district of Laguna. Based on the findings, the researcher recommended that medium-sized businesses may conduct additional research, improve the platform’s usefulness and accessibility, and consider the age factor when promoting electronic payment modes in the third district of Laguna.

Keywords: Adoption; electronic payment; demographics; level of acceptance; level of barriers (search for similar items in EconPapers)
Date: 2023
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://myecommerecejournal.com/wp-content/uploads ... 2mecj2023-97-104.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zib:zbmecj:v:7:y:2023:i:2:p:97-104

DOI: 10.26480/mecj.02.2023.97.104

Access Statistics for this article

Malaysian E Commerce Journal (MECJ) is currently edited by Associate Prof. Dr. Xiao-Guang Yue

More articles in Malaysian E Commerce Journal (MECJ) from Zibeline International Publishing
Bibliographic data for series maintained by Zibeline International Publishing ( this e-mail address is bad, please contact ).