INCREASING THE NUMBER OF QRIS MERCHANTS AND THE CHALLENGE OF LOW TRANSACTIONS: ANALYSIS OF CONSUMER FINANCIAL BEHAVIOR IN ADOPTING QR PAYMENTS IN INDONESIA

Girang Permata Gusti ()
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Girang Permata Gusti: Tanjungpura University, Pontianak, Indonesia

Malaysian E Commerce Journal (MECJ), 2023, vol. 8, issue 1, 12-16

Abstract: This research aims to analyze consumer financial behavior using QRIS from Bank Indonesia. The method used is descriptive quantitative with secondary data from the Indonesian Payment Systems Association (ASPI) via the KATADATA website. Research findings show growth in the use of QRIS by 23.97 million traders in December 2022, but the average transaction volume and value per trader is still low. Evaluation of the efforts of payment service providers shows the potential to increase the involvement of registered QRIS merchants, especially in dealing with inactive merchants. This research contributes to understanding the factors that influence consumer financial behavior regarding QRIS and evaluating the effectiveness of PJP strategies. It is hoped that the implications of this research can support the formulation of more effective policies and strategies to increase QRIS adoption and strengthen the digital payments ecosystem in Indonesia.

Keywords: QRIS; Consumer Behavior; Digital Payments; Transaction Growth (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:zib:zbmecj:v:8:y:2023:i:1:p:12-16

DOI: 10.26480/mecj.01.2023.12.16

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