SWOT Analysis of Rural Tourism Development in Henan Province Under the Background of Rural Revitalization Strategy

Fei Xue ()
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Fei Xue: The School of Economics and Management, Zhongyuan University of Technology, Zhengzhou 450000, China

Social Values & Society (SVS), 2019, vol. 1, issue 4, 15-17

Abstract: With the continuous promotion of the construction of beautiful countryside, rural tourism, as a new form of tourism, has emerged. Under the background of the beautiful countryside construction, this article analyzes the actual situation of Henan rural tourism development, using the SWOT analysis method, namely from the strengths, weaknesses, opportunities and threats in four aspects. At the same time, this paper also puts forward some measures to promote the sustainable development of rural tourism in Henan Province.

Keywords: Beautiful countryside; Rural tourism; Optimization measures. (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:zib:zbnsvs:v:1:y:2019:i:3:p:15-17

DOI: 10.26480/svs.04.2019.15.17

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