The use of mobile technologies by the elderly as challenges for innovative companies

Daria Wrukowska ()
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Daria Wrukowska: University of Szczecin, Poland

Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie / The Malopolska School of Economics in Tarnow Research Papers Collection, 2021, vol. 49, issue 1, 123-133

Abstract: TDynamic changes that are taking place in contemporary compa-nies and their environment, development of information and communica-tions technologies (ICT) create new human expectations and needs. Due to the global ageing of societies, increasingly more companies are treating the elderly as a key factor of their success, looking at innovation from the per-spective of customer value and improvement of internal processes. The pur-pose of the article is to formulate the challenges faced by companies in the context of older people, and an attempt to define the attitudes of seniors to-wards innovation in the area of mobile technologies. The study is cross-sec-tional and can be used to create marketing strategies for managers of innova-tive companies operating on the silver consumer market.

Keywords: innovations; company innovations; the elderly; silver market; mobile technologies (search for similar items in EconPapers)
JEL-codes: O3 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:znm:journl:v:49:y:2021:i:1:p:123-133

DOI: 10.25944/znmwse.2021.01.123133

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