Management, Marketing and the Competitive Process

Edited by Peter Earl

in Books from Edward Elgar Publishing

Abstract: This book presents critical surveys of literature from behavioural and evolutionary economics, management, marketing and business history and offers new empirical evidence involving both case studies and behavioural research. Particular attention is given to transaction cost and resource-based perspectives on business organization. The book concludes by discussing the emerging ‘growth of knowledge’ and ‘management without trade-offs’ approaches to the firm.

Keywords: Economics and Finance (search for similar items in EconPapers)
JEL-codes: D0 L0 (search for similar items in EconPapers)
Date: 1996
ISBN: 9781858984964
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Citations: View citations in EconPapers (7)

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