Management and Innovation in the Media Industry

Edited by Cinzia Dal Zotto and Hans van Kranenburg

in Books from Edward Elgar Publishing

Abstract: This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future.

Keywords: Business and Management; Innovations and Technology (search for similar items in EconPapers)
Date: 2008
ISBN: 9781847201096
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