Creating Experiences in the Experience Economy

Edited by Jon Sundbo and Per Darmer

in Books from Edward Elgar Publishing

Abstract: Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated.

Keywords: Business and Management; Development Studies; Economics and Finance; Environment; Geography (search for similar items in EconPapers)
JEL-codes: L8 (search for similar items in EconPapers)
Date: 2008
ISBN: 9781847209306
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