Moralizing the Corporation

Boris Holzer

in Books from Edward Elgar Publishing

Abstract: This insightful book examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestlé, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours. Campaigns and boycott calls can harm a corporation’s image but, as this book points out, public scrutiny also gives corporations the opportunity to present themselves as responsible and accountable corporate citizens who subscribe to the very norms and values propagated by the activists.

Keywords: Business and Management; Politics and Public Policy (search for similar items in EconPapers)
Date: 2010
ISBN: 9781848447592
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