Handbook of Islamic Marketing

Edited by Özlem Sandıkcı and Gillian Rice

in Books from Edward Elgar Publishing

Abstract: The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
JEL-codes: J0 (search for similar items in EconPapers)
Date: 2011
ISBN: 9781849800136
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