Handbook on the Economics of the Media

Edited by Robert G. Picard and Steve S. Wildman

in Books from Edward Elgar Publishing

Abstract: This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical issues and their influence on companies, audiences and regulators. The contributors explore and explain the impact of underlying factors such as multi-sided platforms, advertising and industry structure. They assess the unique economic factors affecting print, broadcast and broadband-based media, and highlight how the economics of the media can influence policy making. Each original chapter introduces the reader to a specific topic, reviews the literature on the development of knowledge in the field, explores critiques of the approach, and provides an understanding of applying this knowledge and the implications.

Keywords: Economics and Finance; Innovations and Technology (search for similar items in EconPapers)
JEL-codes: D0 L0 (search for similar items in EconPapers)
Date: 2015
ISBN: 9780857938886
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