The Economics of Marketing

Edited by Martin Carter, Mark Casson and Vivek Suneja

in Books from Edward Elgar Publishing

Abstract: The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
JEL-codes: M4 (search for similar items in EconPapers)
Date: 1998
ISBN: 9781858987958
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