The Rise to Market Leadership

Edited by Franco Malerba, Sunil Mani and Pamela Adams

in Books from Edward Elgar Publishing

Abstract: In recent years many new international market leaders from the BRICS countries have emerged in several manufacturing and service industries. This important study answers a number of crucial questions including, how did these companies rise up to become important players in their respective industries? What is the contribution of systemic and country specific factors? What is the role of internal firm factors in enabling these companies to become market leaders? The book presents evidence from companies in the automotive, pharmaceutical and ICT industries of China, India and Brazil.

Keywords: Business and Management; Development Studies; Economics and Finance; Innovations and Technology (search for similar items in EconPapers)
Date: 2017
ISBN: 9781783476787
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Citations: View citations in EconPapers (2)

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Chapters in this book:

Ch 1 Introduction , pp 1-19

Franco Malerba, Sunil Mani and Pamela Adams

Ch 2 The rise to market leadership of a Chinese automotive firm: the case of Geely , pp 20-42

Bin Guo, Qiang Li and Xiaoling Chen

Ch 3 The leading Chinese firms in the biopharmaceutical industry , pp 43-67

Hong Song and Wensong Bai

Ch 4 Leadership in the automobile industry: the case of India’s Tata Motors , pp 68-98

Sunil Mani

Ch 5 Market leadership in India’s pharmaceutical industry: the case of Cipla Limited , pp 99-123

Sunil Mani

Ch 6 To market leadership: the evolutionary journey of Hindustan Computers Limited , pp 124-149

Arun Madhavan

Ch 7 Market leadership in the Brazilian automotive industry: the case of Marcopolo , pp 150-175

Luiz Ricardo Cavalcante and Bruno César Araújo

Ch 8 Market leadership in Brazil’s ICT sector: the cases of Totvs and Positivo , pp 176-203

Bruno César Araújo and Rodrigo Abdalla Filgueiras de Sousa

Ch 9 Conclusions: the rise to market leadership – a dynamic interplay between firms and innovation systems , pp 204-220

Pamela Adams, Franco Malerba and Sunil Mani

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Persistent link: https://EconPapers.repec.org/RePEc:elg:eebook:15882

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