Microeconomics for Business and Marketing

Peter Earl

in Books from Edward Elgar Publishing

Abstract: Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specifically designed with today’s larger class sizes in mind, the book encourages students to question and to develop both analytical and written skills, as well as to use economics as a tool for problem solving.

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
JEL-codes: D0 L0 (search for similar items in EconPapers)
Date: 1995
ISBN: 9781852788612
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