Handbook of Research Methodologies and Design in Neuroentrepreneurship

Edited by Mellani Day, Mary C. Boardman and Norris F. Krueger

in Books from Edward Elgar Publishing

Abstract: This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. It presents the current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of an answerable question using neuroscience techniques. It includes concrete examples of new ways to conduct research that can shed light onto such areas as decision-making and opportunity recognition, allowing us to ask different, perhaps better, questions than ever before.

Keywords: Business and Management; Economics and Finance; Research Methods (search for similar items in EconPapers)
Date: 2017
ISBN: 9781785365034
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/view/9781785365034.xml (application/pdf)
Our link check indicates that this URL is bad, the error code is: 403 Forbidden

Chapters in this book:

Ch 1 Introduction , pp 1-10

Mellani Day, Mary C. Boardman and Norris F. Krueger

Ch 2 Brain-driven entrepreneurship research: a review and research agenda , pp 13-53

Víctor Pérez-Centeno

Ch 3 Human psychophysiological and genetic approaches in neuroentrepreneurship , pp 54-93

Marco Colosio, Cristiano Bellavitis and Aleksei A. Gorin

Ch 4 Unpacking neuroentrepreneurship: conducting entrepreneurship research with EEG technologies , pp 94-119

Pablo Martin De Holan and Cyril Couffe

Ch 5 A brief primer on using functional magnetic resonance imaging (fMRI) in entrepreneurship research , pp 120-149

M.K. Ward, Crystal Reeck and William Becker

Ch 6 Experimental methodological principles for entrepreneurship research using neuroscience techniques , pp 150-174

Víctor Pérez-Centeno

Ch 7 Entrepreneurial return on investment through a neuroentrepreneurship lens , pp 177-206

Mellani Day and Mary C. Boardman

Ch 8 The cognitive neuroscience of entrepreneurial risk: conceptual and methodological challenges , pp 207-240

Kelly G. Shaver, Leon Schjoedt, Angela Passarelli and Crystal Reeck

Ch 9 A few words about entrepreneurial learning, training, and brain plasticity , pp 241-245

Aparna Sud

Ch 10 A few words about neuroexperimental designs for the study of emotions and cognitions in entrepreneurship , pp 246-258

Theresa Treffers

Ch 11 Which tool should I use? Neuroscience technologies for braindriven entrepreneurship researchers , pp 259-284

Víctor Pérez-Centeno

Ch 12 A few words about what neuroentrepreneurship can and cannot help us with , pp 285-292

Sean Guillory, Mary C. Boardman and Mellani Day

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eebook:16973

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this book

More books in Books from Edward Elgar Publishing
Bibliographic data for series maintained by Darrel McCalla ().