Religion and Consumer Behaviour in Developing Nations

Edited by Ayantunji Gbadamosi and Ayodele C. Oniku

in Books from Edward Elgar Publishing

Abstract: Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.

Keywords: Business and Management; Development Studies; Economics and Finance (search for similar items in EconPapers)
Date: 2021
ISBN: 9781839101021
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Chapters in this book:

Ch 1 A critical overview of religion, culture and consumption in developing nations , pp 1-24

Ayantunji Gbadamosi

Ch 2 Religion and psychological influences on consumer behaviour: Perspectives on developing nations , pp 25-44

Nashaat H. Hussein

Ch 3 A critical examination of the nexus of groups, religion and consumer behaviour: A focus on developing countries , pp 45-75

Gift Donga, Richard Shambare and Mohamed Djemilou

Ch 4 Exploring the role of religion in consumer decision-making processes: Perspectives on developing nations , pp 76-115

Ayantunji Gbadamosi, Kathy-Ann Fletcher, Kareem Sani, Roshan Panditharathna and David J. Bamber

Ch 5 Religiosity and global brand consumption as an agent of modernisation in developing economies , pp 116-149

Rula M. Al-Abdulrazak

Ch 6 Ethics, religion and consumer behaviour in developing nations , pp 150-174

Ayodele Christopher Oniku

Ch 7 Consumption, religion and digital marketing in developing countries , pp 175-198

Ayantunji Gbadamosi

Ch 8 Religion and consumer behaviour in developing nations: A look into the future , pp 199-226

Chahid Fourali and Ayantunji Gbadamosi

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