Brand Protection and the Global Risk of Product Counterfeits

Edited by Jeremy M. Wilson

in Books from Edward Elgar Publishing

Abstract: Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.

Keywords: Business and Management; Economics and Finance; Innovations and Technology; Law - Academic (search for similar items in EconPapers)
Date: 2022
ISBN: 9781839105814
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https://www.elgaronline.com/view/book/9781839105821/9781839105821.xml (application/pdf)

Chapters in this book:

Ch 1 The brand protectors dilemma and the total business solution , pp 2-17

Jeremy M. Wilson

Ch 2 Building and optimizing a brand protection program: a total business solution model , pp 19-36

Jeremy M. Wilson and Clifford A. Grammich

Ch 3 Risk management and risk assessment for brand protection , pp 37-58

Sean O'Hearen

Ch 4 Combatting illicit trade: understanding consumer motivations , pp 59-76

Peggy E. Chaudhry and John Reiners

Ch 5 Brand protection and organizational silos: integrating tactics and firm functions in the fight against counterfeits , pp 78-103

Jeremy M. Wilson and Clifford A. Grammich

Ch 6 Options for mitigating the risk of product counterfeits: lessons from research and practice , pp 104-127

Jeremy M. Wilson and Clifford A. Grammich

Ch 7 Communicating the value of brand protection through a persuasive internal communications approach , pp 128-139

Kami J. Silk, Brandon D.H. Thomas, Ashley Paintsil and Jeremy M. Wilson

Ch 8 Counterfeiting and anti-counterfeiting costs: an application of cost of quality concepts , pp 141-158

B. William Demeré, Karen L. Sedatole and Jeremy M. Wilson

Ch 9 Performance measurement for brand protection: a strategic scorecard approach , pp 159-187

Sean O'Hearen

Ch 10 Determining the value of brand protection programs: identifying and assessing performance metrics in brand protection , pp 188-207

Jeremy M. Wilson, Clifford A. Grammich, B. William Demeré and Karen L. Sedatole

Ch 11 Brand protection: creating an enforcement framework for action , pp 209-217

Warren MacInnis

Ch 12 Product integrity for patient safety: a Pfizer case study , pp 218-226

Chanterelle Sung

Ch 13 Calculating brand protection impact , pp 227-239

John Carriero

Ch 14 The never-ending brand protection conundrum , pp 240-246

Vivian Vassallo

Ch 15 Implementation of a total business solution for brand protection: core principles in theory and practice , pp 248-267

Jeremy M. Wilson

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