Advanced Introduction to Advertising

Patrick De Pelsmacker

in Books from Edward Elgar Publishing

Abstract: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2022
ISBN: 9781802200881
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Persistent link: https://EconPapers.repec.org/RePEc:elg:eebook:20927

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