Managing New Product Development and Innovation

Hariolf Grupp and Shlomo Maital

in Books from Edward Elgar Publishing

Abstract: Managing New Product Development and Innovation provides a new approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today’s knowledge-based companies.

Keywords: Business and Management; Economics and Finance; Innovations and Technology (search for similar items in EconPapers)
JEL-codes: A2 I2 (search for similar items in EconPapers)
Date: 2001
ISBN: 9781840645712
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Citations: View citations in EconPapers (11)

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